How a Flagstaff-based health and weight management clinic became a leader in personalized, community-based wellness.

Opportunity

Flagstaff Optimal Health & Weight Management, led by Dr. Megan Engbring, DNP, FNP-C, needed to strengthen its digital presence to attract more clients and promote its unique approach to weight management and reducing cardiovascular risk. As a clinic deeply invested in community support, offering services such as weekly walks and personalized lifestyle coaching, the challenge was to build a brand that captured the essence of their personalized care while creating an online experience that would engage potential clients and promote long-term health.

Our Solution

Mesa Marketing developed and executed a strategic branding, website design, and marketing plan for Flagstaff Optimal Health & Weight Management. Our comprehensive approach included:

• Branding: We created a modern and welcoming brand identity that aligned with the clinic’s mission of providing supportive, holistic health services. This new brand visually reflects our client’s focus on personalized, community-centered care.
• Website Design: We designed and developed a high-performance, mobile-responsive website that highlights the clinic’s core services and community support structure. The site is intuitive, lightning-fast, and has clear calls-to-action, allowing clients to easily access coaching programs and information about events.
• Content Marketing Strategy and Article Development: We developed a content strategy that speaks to the clinic’s expertise in weight management and health coaching, with a focus on building trust and authority. The site features educational content on healthy living and the benefits of the OPTAVIA system, which encourages client engagement and retention.
• Search Engine Optimization: The website was optimized for local search terms such as “weight loss clinic,” helping drive organic traffic and convert visitors into clients. We also integrated an effective lead generation system.
• Community Engagement: Understanding the importance of Flagstaff Optimal Health & Weight Management’s community focus, we designed campaigns that promote local engagement, such as weekly walks, health challenges, and daily calls, all of which encourage clients to participate in a supportive health network.

Results

We launched the new website in October 2024 and are still accumulating data!