Veterinary Web Design and Branding Strategy
Veterinary Web Design and Branding Strategy
Challenge
The client wanted to establish a stronger online presence to educate livestock farmers on veterinary procedures, improve brand recognition, and drive more traffic to their website. They also sought to increase organic search visibility, attract more website users, and generate conversions from farmers seeking veterinary services. Additionally, they required public and media relations to amplify their brand reach and credibility.
Our Solution
We launched a comprehensive new website with over 60 pages of educational content, developed the brand and logo, and wrote 12 veterinarian bylines on trending topics to drive organic traffic. We also provided public and media relations, along with ongoing marketing support. As a result, from June to November 2023, the website saw a 20% increase in organic search impressions, a 10% increase in users, and a 32% boost in keyword rankings. Additionally, we achieved 30 website conversions from livestock farmers, earned coverage in 5 news outlets, and increased the average time on site by 30%.
Project Details
In 2023, we launched a new brand, website, and public relations strategy for Wellfarm Veterinary Consultants. Within 6 months, this farm animal medical practice was purchased by a national brand. The buyer noted that the website quality was key to their purchasing decision, and they’ve since repurposed the 60+ pages of content we created for Wellfarm.
Client
Let's Connect
Let's Connect
Let’s see if Mesa is the right fit for your organization. During our free consultation, we’ll discuss your project goals, brainstorm strategies, chat about pricing estimates, and answer your marketing questions.