Biotech Web Design, Branding, and Messaging Strategy
Biotech Web Design, Branding, and Messaging Strategy
Building a Credible and Compelling Digital Presence for Acomhal Research to Attract Investors and Strengthen Scientific Partnerships
Opportunity
Acomhal Research, a biotech startup based in Roanoke, Virginia, is dedicated to developing novel therapeutic approaches aimed at preventing tumor recurrence and metastasis by targeting cancer stem cells. To secure support from investors and research partners, Acomhal needed a compelling digital presence that effectively communicated its scientific mission and showcased its innovative treatments.
Our Solution
Mesa Marketing collaborated with Acomhal Research to create a comprehensive brand identity and website that resonate with investors, research institutions, and the scientific community. Our approach focused on developing a sophisticated, professional, and science-driven online presence that serves as a digital pitch deck to engage potential stakeholders.
- Branding & Messaging: We crafted a brand identity and messaging strategy that reflects Acomhal’s mission to revolutionize cancer treatment. The branding incorporates high-contrast, visually clean elements, emphasizing a hopeful and optimistic outlook central to Acomhal’s ethos. The messaging highlights Acomhal’s commitment to eradicating chemo-resistant cancer cells and preventing tumor recurrence.
- Website Design: We designed a custom, mobile-responsive website that showcases Acomhal’s innovative work with a streamlined, pitch-deck-inspired layout. The site includes structured information, dynamic visuals, and straightforward navigation, emphasizing Acomhal’s unique research, scientific goals, and the future impact of their work. Core sections detail Acomhal’s therapeutic approaches targeting cancer stem cells to prevent tumor recurrence and metastasis.
- Investor-Focused Content Strategy: Understanding the importance of engaging key stakeholders, we developed content that speaks directly to Acomhal’s target audience—investors, research institutions, donors, and the scientific community. Through clear, professional messaging and investor-friendly language, the content builds trust and underscores the significance of advancing cancer treatment.
- Search Engine Optimization: The website was optimized for terms related to cancer research and therapeutic development, enhancing organic visibility among investors and scientists interested in innovative cancer treatments.
Results
Launched in Q4 of 2024, Acomhal Research’s new digital presence has received enthusiastic feedback from stakeholders, including investors and research collaborators. The website functions seamlessly as an online pitch deck, and early results indicate increased engagement from potential partners. With its new brand and website, Acomhal is well-positioned to attract the support needed to further its scientific mission.
Project Details
Discover how Mesa Marketing helped Acomhal Research create an investor-focused website that communicates its mission to prevent tumor recurrence. The new digital presence showcases Acomhal’s unique therapeutic approach, driving engagement and fostering partnerships in the oncology community.
Let's Connect
Let's Connect
Let’s see if Mesa is the right fit for your organization. During our free consultation, we’ll discuss your project goals, brainstorm strategies, chat about pricing estimates, and answer your marketing questions.